Have you ever seen a commercial graphic design that kind of breaks your heart because it could have been so good, but people were too dumb to appreciate it? The tooth here on the Union Dental sign is that kind of design to me.
Just look at that. How many times do you see a top molar on a dentist’s sign? Never, that’s how many times. Everybody goes with the bottom molar, probably so that when somebody draws a face on the tooth it looks like the tooth has legs instead of devil horns. The Union Dental tooth, though, he goes his own way.
And that’s the part that kills me. That top molar design was obviously chosen because it suggests a U. U as in Union Dental. Furthermore, I have a feeling that the person who designed this originally made the tooth stand in for the U, but when he or she presented it to the client, the client said, “Nion Dental? What’s Nion Dental? We’re Union Dental. Nobody’s going to get that.” And the designer did as he or she was told, silently crushed as he or she is silently crushed on so many jobs.
Maybe you didn’t come here today for a sad story and a low-quality photograph, though. Maybe you came here today because most of my “good tooth/bad tooth” posts feature some toothy guy with a funny face. Fine. Here’s what Benny made me for breakfast on President’s Day.
Probably more for a restaurant than for a dentist, but that would make a good logo.