About 15 years ago, I wrote a letter to MTV asking them to play a music video by the band Lutefisk. I pretended I was the director of public relations for a very unlucky fish company called Scandia Seafood, and printed the letter on letterhead I created using an original logo. Included in the logo was the motto for Scandia Seafood: “If greater health is what you wish, EAT MORE FISH!” The all caps and exclamation point at the end were crucial to the whole concept, it should go without saying. I wish I could show you the logo, but unfortunately I created it in some paleolithic graphics program that is no longer recognized by any self-respecting computer, so you’ll just have to imagine the fantasticness of it.
Today, because of the internet, I see that there are a great number of companies called Scandia Seafood, but I don’t see any with a motto as fine as “If greater health is what you wish, EAT MORE FISH!” Now, to related matters.
ETIQUETTE: There are a number of points of etiquette related to eating sushi, but perhaps the best one is a tip that makes sushi eating quite a bit easier for the novice – it is perfectly acceptable to eat a piece of sushi with your fingers rather than using chopsticks. You should, however, transfer the piece of sushi from the serving tray to your own plate by using chopsticks, and most importantly, when you do this transfer, you should use the wide end of your chopsticks rather than the narrow end. Even if you don’t use the chopsticks for eating your sushi, the narrow end of the chopsticks are reserved for eating, not serving.
SUPERSTITION: A good cure for whooping cough is to stick a live trout in the mouth of the sufferer. The trout will suck in all the disease. A good cure for worms is to bandage a live trout to the sufferer’s anus overnight. Same concept.